‘One Nation, One Fertiliser’ scheme
What is the ‘One Nation, One Fertiliser’ scheme?
The ‘One Nation, One Fertiliser’ scheme or the Pradhan Mantri Bhartiya Jan Urvarak Pariyojana was launched during the event. Under this scheme, the all type of fertilisers, whether it is DAP, NPK or urea will be sold under the brand name of ‘Bharat’. This will standardise fertiliser brands across the nation irrespective of the company that manufactures it
Farmers are confused and in illusion about fertiliser brands and are not getting the quality soil nutrients as retailers are pushing certain brands in hopes of higher commission and because companies run certain advertisements for particular products.
The scheme will solve all such problems
During the event the prime minister also inaugurated 600 ‘PM-Kisan Samruddhi Kendras (PM-KSK) which are expected to act as one- stop-shop providing multiple services to farmers. PM-KSK will supply agri-inputs like seeds, fertilisers and farm implements, along with providing testing facilities for soil, seeds and fertilisers, besides information about government schemes. PM Modi said about 3.25 lakh fertiliser retail shops will be converted into PM-KSKs across the country.
This means, there will be a uniform design of fertiliser bags across the country, labeled as BHARAT UREA, BHARAT DAP, BHARAT MOP and BHARAT NPK etc. Under the scheme, companies are allowed to display their name, brand, logo and other relevant product information only on one-third space of their bags.